On 10 December 2016 Tumi Mohube, Creative Strategist at Cheri Yase Kasi, a creative agency in Johannesburg, received The Vuyelwa Jajula 2016 Global #FiresideChat Inspiring Entrepreneur in SA Award at the 2016 Global #FiresideChat Awards, hosted by internationally acclaimed entrepreneur Alysia Silberg.
Silberg, who is based in New York City, hosts the Global Online Live Weekly #FiresideChats where she invites a panel of extraordinary global leading minds to selflessly share their knowledge and expertise with her growing global community of entrepreneurs, across more than 30 countries.
Mohube, who has been part of the panel twice in 2016, says: “Mentoring women in the media and marketing industry is one of my passions, and being asked to join the panel on two occasions is an honour because it gave me the opportunity to share my experiences with thousands of participants across the globe.”
Described as a super-mom by Silberg for working 18-hour days and still raising a beautiful daughter, Mohube responds that all entrepreneurs work long hours. “Somehow we find the inner strength to do it; it is a long but rewarding journey.” She continues by saying that, as women, we carry a lot of guilt because we are expected to take care for our families. “It is because of my family and their support that I can do what I do, and I do it for the greater good of my family.” During the #FiresideChat session Mohube describes herself as constructive, passionate, and a visionary. She wants to be remembered for playing a role in empowering other women.
Listen to the #FiresideChat of 10 December 2016 here. The next #FiresideChat will be taking place on 4 January 2017.
About Tumi Mohume
Tumi’s career started at South African Breweries (SAB) after which she joined the agency life of advertising. Some of the brands she’s worked on are Castle Milk Stout, Strada Peroni, Sarita Gold, Tiger Brands, Nestlè, Nandos, Premier Foods, Unilever, Vodacom, Douglas Green Beverages, and Kurt Geiger. Her experience spans from brand management to strategy, financial, client service and project management. Making a significant difference in the way people perceive, and consume, brands is the premise of her passion for the industry, and the marketing discipline.
About Cheri Yase Kasi
Cheri Yase Kasi, which means “Girl from the Township”, is a diversified creative agency with roots in marketing and events. The agency expresses its love for creativity through an understanding of the needs of its clients, developing customised solutions for each project.
Tumi Mohube, Creative Strategist at Cheri Yase Kasi.
Issued for and on behalf of Cheri Yase Kasi
By Marisa Louw, Emlo Communications
Tel: 076 2111 607
Date: 4 January 2017